In 2026, we are proud to shine a light on a powerful natural ingredient making a difference both nutritionally and socially: moringa powder from Koussan, in the region of Tambacounda, eastern Senegal.
Often called the “Tree of Life”, moringa is more than a superfood trend. For the women producers and baobab processors of Koussan, it represents opportunity, resilience, and empowerment.
At Merci Bao, we are honored to support their work — and we are determined to bring their moringa powder to more points of sale across Senegal and the world in the current year.
From “Run for Koussan” to Real Impact
Last year, we launched Run for Koussan, a solidarity fundraiser to support the women transforming baobab and developing moringa production.
– We reached only 5% of our goal.
That’s the reality.
But instead of discouragement, it gave us clarity. It showed us that real impact won’t come from a single campaign. It requires long-term commitment, visibility, partnerships, and persistence.
In 2026, we are not giving up — we are stepping up.
Our mission now is concrete:
- Multiply points of sale in Senegal
- Build strong distribution channels in Europe
- Increase visibility for Koussan’s women producers
- Create sustainable income through product sales — not donations
This is about economic empowerment, not charity.
Why Moringa Is Called the “Tree of Life”
Moringa (Moringa oleifera) has been valued for centuries in traditional nutrition and medicine. Its dried leaves, ground into powder, offer exceptional nutritional density.
1. A Complete Amino Acid Profile
Moringa contains all essential amino acids — rare for a plant source.
This makes it particularly valuable for:
- Muscle recovery
- Active lifestyles
- Plant-based nutrition
2. Rich in Micronutrients
It provides:
- Iron
- Calcium
- Magnesium
- Vitamins A, C, and E
- Antioxidants
These nutrients support immunity, energy levels, and overall vitality.
3. Weight Management & Metabolic Support
Moringa may contribute to:
- Blood sugar balance
- Reduced inflammation
- Improved satiety
When combined with a balanced diet, it supports healthy weight management.
4. Recovery & Physical Performance
Its amino acids assist in:
- Faster recovery after intense effort
- Muscle repair
- Reduced oxidative stress
Moringa & Performance: A Personal Perspective
As the founder of Merci Bao, I don’t just promote moringa — I use it.
In my sprint training and cognitive performance work, I’ve explored the science behind amino acids and plant-based nutrition. Understanding how moringa contributes to protein synthesis, recovery, and mental clarity changed how I approach performance.
For explosive efforts like sprinting, recovery is key. The amino acids in moringa support muscle rebuilding. Its micronutrients help fight oxidative stress caused by intense effort.
Cognitively, stable energy and improved micronutrient intake can enhance focus and mental endurance. For me, moringa has become part of both physical and intellectual preparation.
Scientific & Ethnobotanical Insights
Several years ago, I had the opportunity to exchange with Bassirou Guèye, the well known ethnobotanist at the Parc Zoologique de Hann in Dakar.
Our discussions focused on the medicinal potential of moringa — including research perspectives on its role in supporting treatments for serious illnesses such as cancer (particularly in relation to antioxidant and anti-inflammatory mechanisms).
While moringa is not a cure, ongoing scientific interest confirms what traditional knowledge has long suggested: this tree holds remarkable therapeutic potential.
Proudly Promoting Moringa from Koussan
Today, we are proud to put forward Koussan’s moringa powder from the Tambacounda region.
The powder is:
- Locally grown
- Carefully harvested
- Traditionally processed
- Produced by experienced women transforming baobab and now moringa
Behind each package is a story of expertise, courage, and entrepreneurship.
2026: Expanding Sales Points in Senegal & Europe
Our objective this year is ambitious:
- Develop strong retail presence in Senegal
- Build partnerships with organic stores and wellness brands in Europe
- Promote ethical sourcing and transparent production
- Increase income stability for Koussan’s women producers
We believe that superfoods should create impact — not just trends.
Start 2026 the Natural Way
Choosing moringa means:
- Supporting women-led rural production
- Investing in your health
- Encouraging sustainable agriculture
- Connecting performance with purpose
This year, let’s grow stronger — together.